With more than a billion users from all over the world, the competition is quite tough here, and users are constantly looking to outperform each other in terms of content creation and user outreach. Instagram has therefore evolved from a photo-sharing platform into an important tool for marketers and influencers. When an individual comes across this tag, they can click on it to go to the product page, from where they can make their purchase. Shoppable Tags is an excellent feature that allows brands to tag their products on stories and photos of other users. Marketers realized the potential of this platform some time back, and today the platform has several features that can be used for marketing. alone, and the numbers are steadily rising. This popular photo and video sharing platform has over 140 million users in the U.S.
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